Insights & Articles
Practical advice on UX, knowledge transfer, and design operations.
AI Won't Moderate Your User Interview (Yet) — But It Transforms the Prep
80% of UX researchers now use AI, and AI-moderated interviews are being sold as the next step. My take: auto-moderation is weak. Use AI for prep, transcription and analysis — keep humans on the interview.

Software Is Knowledge Transfer First, Code Second
Before the first commit, software is a chain of interpretations. Why knowledge transfer, not code, decides how projects turn out, and how to get the handovers right.

Knowledge Transfer in Software Development Discovery
Knowledge transfer in software development hits hardest at the beginning of a project - in that moment when a lead lands on your desk.

Start in industrial PhD journey
Starting my industrial PhD while running a UX studio, exploring AI-supported knowledge transfer, design discovery and how teams learn across IT projects.

Why Your Tenders & RFPs Fail: A Design Ops Guide to RFI, RFP, and PRD
Discover the common issues with tenders, RFI, and RFP processes and learn how to fix them. A collection of field-tested thoughts on the matter.

Tools We Rely On Daily for Design-Ops Success
An honest breakdown of the 13 tools that power our iterative product-design workflow and the hard-earned lessons that keep our design operations evolving.

Outsourced UX for Faster Delivery - Studio Founder's reflections
The satellite design studio model: how outsourced UX teams can be 30% faster in delivery compared to traditional in-house approaches.

Research Ops is Part of Design Ops
Research Ops IS part of Design Ops. Knowing that is not just tidy taxonomy; it is the compass that keeps discovery and delivery moving in lock-step.

Let's Not Forget UX in IoT Products
UX doesn't stop at the screen. In IoT, it becomes even more layered-combining physical devices, embedded sensors, environments, and digital interfaces.

Designing the Design Process: WooCommerce & PrestaShop
How to design effectively within the context of launching a shop on WooCommerce or PrestaShop when budget and time constraints require a fast approach.

Design Ops in the Age of AI-Generated Code
Coding is becoming cheaper than original design work, so we have to change the way design contributes to a project.

Personal site toolset review - Cursor, Lovable, Webflow and Ghost comparison
How three quick pivots (and ChatGPT) got two websites live. Product operations applied to personal site building.